July 3, 2017- Shadescapes distributes premium umbrellas, shade solutions and outdoor furniture.
PIVOTAL MOMENTS: When launching ShadeScapes, Jo Edmondson created an online distribution company rather than follow the traditional designer showroom model. In 2011, ShadeScapes added cabanas to its lines.
DEFINING INNOVATION: ShadeScapes was an early adopter of online marketing/SEO and continues to use digital means to efficiently drive customer acquisition. The company is unique in prioritizing strong CRM and data management capabilities. The entire executive team have backgrounds in direct and database marketing and actively use customer data to drive sales and marketing strategy.
THE DISRUPTION FACTOR: In 2002, luxury outdoor products were found only in designer showrooms. ShadeScapes immediately employed a web-based approach and pricing strategy to generate sales across all channels – design professionals, businesses, dealers and consumers.
GIVING BACK: ShadeScapes’ office-showroom in downtown Hotchkiss is a hub for community events, historic preservation and economic revitalization. After hours, the company offers its space to nonprofits and community organizations at no cost.
For original article, Click Here. To read the article “Emerging enterprises bolster state’s business-friendly brand” from Colorado Biz Magazine about the winners of Colorado Companies to Watch, Click Here.